In this next episode of the Neutronian Data Quality podcast, Renee Smith (Chief Research Officer at GutCheck), Katie Casavant (President of 0ptimus Analytics), and Lisa Abousaleh (VP of Customer Success and Marketing at Neutronian), chat about the importance of ensuring data quality throughout the entire data creation and buying process.
The discussion was moderated by industry veteran Ashwini Karandikar, former global president of Amnet, senior advisor to McKinsey and member of the MediaMath board.
In this first part of their discussion, they dig into data quality considerations during the data gathering process and how the data’s ultimate purpose impacts these considerations.
Hope you enjoy and stay tuned for more insights from this group in coming episodes!